E4:

E4 is a huge British television channel, they were set up in January 2001 to go along side channel 4. There are a range of programmes you can watch from reality TV shows, sitcoms and dramas. It is mainly aimed at people from the ages 15 to 35. They broadcast a variety of american programmes, from Big Bang Theory to 90210.  The actors that star in the programs are aged around the same as the target audience. This makes it easier for us to relate to the characters. Also as they use some real life situations within the story lines it again help us connect to the characters, therefore making the program more enjoyable and interesting. As films and music have evolved so have to types of programmes E4 broadcast. For example, theres is a lot more rap music being listened to by the younger generation. This led to the production of 'Youngers', a series about a group of friends who are braking into the industry.

During adverts E4 use a lot of idents to promote there logo. Each ident has the logo incorporated into it, however they are done in many different ways. The latest ident stars 'Eefer' the E4 robot. In this ident the robot is the E4 logo and keeps the signature purple colour. It shows the robot doing everyday tasks like going to the cafe, this relates to us the viewer as it is something many of us do on a regular bases. He is portrayed to be like a human, and even has his dog waiting outside for him. It is more interesting and humorous because he is a robot. The people in the ident do not react to him and treat the situation like it is normal. I believe this relates to the older side of the target audience as they are most likely to go into a cafe to get there daily caffeine fix.






This ident features a hotel room. The room slowly begins to come to life with various strange and unusual things happening. It plays on the idea that when we leave rooms they come to life. This could show how E4 will bring your television to life through the different programs. It creates a surreal setting that attracts the viewers attention. By having it set up in a hotel room it links to there target audience, however by using this idea it can also relate to our childhoods.





BBC3 IDENT:

 (2014)
This ident uses a lot of colour to attract the viewer. It keeps the colour theme through out the ident, which links to the colour of the BBC3 logo.  It portrays BBC3 to be a very appealing and glamorous channel. It reminds us of nightclub lights, very bright and in your face. This can link to their target audience, 16-25 year olds as they are the majority age group that would go to a club.  







 (2010)
In 2010 the idents were very different. They did not have the signature purply,pink colour. This meant the idents were a lot duller. However they used comedy to attract people. They used small animated figures to create different scenes. In this ident they are singing a song. The song says' Three is a magic number' emphasising that channel 3 is great channel. By using humour it relates to the genre of the channel. Although they do broadcast some series documentaries and also show films, the majority of the programmes they show are comedies. Thus portraying BBC3 as a hilarious channel before even watching the programmes.